HoverTech International
Website and Custom CRM
A product-forward medical website with role-based CRM for administrators, sales reps, and customers managing patient-transfer devices.
Industry: Medical Devices
Challenge
HoverTech wanted a modern public site and a CRM that helped admins, sales reps, and customers track leads, share files, and run campaigns around patient transfer and repositioning products.
Solution
We organized products by device and clinical environment, added resource libraries and surveys, and built three account types with territory assignment, lead notes and reminders, email campaigns, win/loss reporting, and customer resource centers.
Results
Visitors find the right products faster, while HoverTech’s team manages leads and content from a single back-end system.
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