Over half of all web browsing done today is done on mobile devices such as tablets and smartphones. With an increasing number of users accessing online content through a growing list of mobile devices, it is absolutely crucial that businesses and organizations ensure that their online market presence is optimized for compatibility with all platforms, browsers, and screen sizes. Responsive website design addresses this need through the use of unique content management techniques that allow for instantaneous adjustments to image and font sizes, layouts, and spacing that make the best use of the visual real estate available on any given platform.

Responsive websites represent a tremendous advantage over maintaining a separate smartphone-compatible website, since one website can serve both traditional computers and tablets as well as smartphones.  This cuts down both the initial expense in development as well as ongoing maintenance costs, since content updates need only be implemented on one responsive site to target both traditional and mobile browsers. Furthermore, responsive websites present their content in a much more tailored way that benefits all users.

Responsive websites also benefit the search engine optimization (SEO) value of a website. Since 2014, Google has based its search results in part upon whether or not a site has an optimized presentation for all mobile devices. Bing has announced similar changes benefiting mobile-compatible sites such as those with a responsive design, and Yahoo is expected to follow suit.

Professional website design and development involves many steps both clients and developers need to consider, ensuring high levels of optimization and functionality of the site. Each website development process should start with a goal and a plan to strategically improve marketing and advertising efforts of your business. The plan should include researching competitors in the market, current online search patterns, and how the design and navigation of the site will be user-friendly and attract your target audience. Whether an eCommerce site or informational portal, DDA provides custom website design and development services that can help you strengthen your business. Our professional website designers and developers know how important search engine optimization (SEO) and functionality is in website design. Mobile compatibility is also taken into account when designing a website. We want to make sure your website is accessible in the office and on-the-go.

Each web development project comes with state-of-the-art programming and design, as well as a host of extras to choose from, such as: integrated video, Flash® animation, eCommerce platforms, blogs, forums, portals, a web spokesperson, custom web applications, pre- and post-launch assistance, hosting, and more. DDA’s website developers work with each client to conceptualize, strategize, design, develop, market, promote, and measure web sites to create a highly-effective marketing tool.