Just because a website had been successful in generating high traffic doesn’t mean that it is effective in increasing sales. This is where DDA’s visitor tracking, optimization strategies, and custom landing page design services can help improve conversion rates. As a first measure of development, DDA evaluates your current website metrics to understand how visitors are navigating, what percentage of visitors get to a certain page, where they drop out, and where they take the required, desired call to action, if they do at all. Then, DDA creates theoretical visitor pathways, optimized goal (or landing) pages, and conversion mechanisms that work to compel visitors to initiate contact. If you are striving to build a business online, it’s important that you generate more than traffic, but convert visitors into customers. Optimize your growth potential with DDA’s visitor conversion strategies and custom landing page designs.