Pay-Per-Click internet marketing is the method of competing on the first page of search engine results for key terms through sponsored links shown adjacent to or above the organic search results. How do you acquire such ideal positioning? You bid on keywords relevant to your products or services and pay every time someone clicks on a sponsored link found through a keyword search. Popular search terms can be very expensive, but bargains can be found, and in many instances longer, less expensive keyword strings may result in more targeted traffic. Between keyword and online marketing research and analysis of the competitive landscape, DDA helps you determine what keywords will provide you with the biggest bang for your buck. DDA’s extensive experience in Pay-Per-Click management services can help you sort through it all for a strategy that works best for your organization.