What’s in a brand? Color, typography, image quality, graphic composition, tag line or slogan, prose style, and tone all work to create a brand that distinguishes one organization from another. DDA offers corporate and medical branding services to help organizations of all types devise their own marketing perspective. DDA creates effective brands that result in the “recognition effect.” People see even a small element of a brand and immediately recognize the organization, which works to generate repeat business and build brand loyalty. Given the extensive marketing services available, DDA can ensure brand consistency from print and web to broadcast and interactive media. With DDA’s brand creation and development, one vision and one message produce an identity consumers remember transaction after transaction, year after year.