An advertisement that appears on web pages or as pop-up ads in context to content that is displayed to the user is known as contextual advertising. This form of Internet marketing allows you to target the exact demographic interested in purchasing your products or services. DDA helps clients manage their contextual advertising campaigns in a variety of ways from keyword research, to the graphic design of the ad itself, to monitoring results through reports that indicate how many people are clicking on your contextual ad, from what websites the click-through was initiated, and what traffic has been successfully converted by taking the desired action. DDA offers a comprehensive range of Internet marketing services and helps determine what service is going provide you with the biggest bang for your buck. For DDA, it’s not about selling you on a strategy, it’s about implementing best practices and ensuring that you experience a solid return on investment and sustained growth for the life of your business, both online and off.