Pay-Per-Click (PPC) affiliate programs are an internet marketing strategy in which an online merchant website pays affiliate websites a commission to send them website traffic. Affiliate websites post links to the merchant site and are paid according to a particular agreement. Theoretically, the only people clicking on the links are the ones interested in making a purchase, which results in qualified leads. As part of a comprehensive list of internet marketing services, DDA helps clients manage their PPC affiliate programs by developing linking strategies that can be proven effective through metrics reporting. Pay-Per-Click affiliate programs from DDA are an excellent way to get the word out about your website and convert traffic into sales.