360-degree video introduces a whole new realm of possibilities to video-based marketing. Using specialized omnidirectional cameras, videographers can now capture a full view around one central focus point in three-dimensional space. Dedicated video players such as YouTube can then be used to allow viewers to change the perspective of the video they are watching to see other angles of the scene portrayed. This level of interactivity strengthens viewer engagement and leads to longer-lasting impressions that drive greater results from video-based marketing efforts.

Omnidirectional cameras can also be used to capture 360-degree video for subsequent editing in post-production. This can be used to create realistic visual representations of an individual's continually shifting perspective as they move through space and interact with their environment. No matter how the 360-degree video is used, this new technology is sure to bring excitment to any marketing endeavor.