Tanner Industries puts a bold new face on a tried-and-true industrial chemicals distribution company with this gorgeous new responsive website design by DDA.
DDA developed Tanner Industries' first website back in 2004. While the website held up well, changes in search engine algorithms meant that the website, initially designed primarily for presentation on desktops and laptops, needed to be redesigned to present better on small mobile devices such as smartphones that now make up over half of all internet searches. DDA proposed the design of a new responsive website to maximize the value of the search engine optimized online architecture as well as update the overall visual appeal for stronger user engagement in the current market.
With a new responsive design, the website would automatically scale images and revise the layout to maximize visual impact and usability on any device and screen size, eliminating the need for a separate design aimed strictly at smartphone browsers and thus leveraging the new design exercise for users on all devices. The website was also developed according to Web Content Accessibility Guidelines 2.0 (WCAG) to allow for easier use among the blind and visually impaired. Among the features included in the website development process were scalable fonts, specialized graphics, clear text labels, and a color scheme optimized for those with color sensitivity or blindness.
The new responsive website features a bolder, more modern design with a simple, streamlined menu system. The homepage presentation features animated elements for greater visual appeal, including shifting backgrounds and a delivery truck in motion that nails home the reliability of their delivery services to all USA locations in a concrete representation. The website also features a parallax-scrolling (a.k.a., "2.5D") design to give a sense of depth to the aesthetic. Images and content were updated throughout, with copious information available on all their products and services, including all relevant safety data sheets for reference. The website also includes two forms to facilitate first contact with the company or to register for their safety training programs.
With this new modernized responsive website, including its animated homepage presentation and unique parallax scrolling design, Tanner Industries puts forward a bold message on its high quality industrial services that reflect the depth of its history and values. The company's Director of Sales offered warm thanks for DDA's work on the new website upon its completion: "We are very pleased with the design and have always been pleased with working with everyone at DDA. Again much appreciated and thanks for working through this with us."