ChemImage promotes its new division Lightsphere Diagnostics with this elegant parallax-scrolling responsive website design by DDA.
Lightsphere Diagnostics came to DDA with the need to attract investors to an exciting new development in their innovative Raman Assay for Colorectal Cancer (RACC) test. This non-invasive in vitro diagnostic blood serum assay test has great promise as a more convenient and effective way to carry out essential tests for cancer diagnostics. DDA had already worked with Lightsphere’s parent company, ChemImage, and they asked DDA to create the same level of professional finish and advanced website features for Lightsphere.
Because the challenge required the ability to attract investors, DDA understood that great web design was a critical factor in the success of the project. The site would need to be attractive and visually engaging while elucidating all of the innovative features of the new RACC test. As a leader in the field of search engine marketing for a wide range of clients, DDA is skilled in tailoring their expertise to the specific goals of each project and emphasizing the critical components for each website. For Lightsphere, the website design and development involved an educational mission for investors, prospective patients, and medical professionals, combined with the most current graphics and support services.
DDA is a leader in advanced website design, from programming innovations to the newest and most exciting developments in computer graphics. Parallax scrolling is a new feature that has only recently been introduced into online graphics, and DDA integrated this innovative and exciting feature into Lightsphere’s website. Parallax scrolling website design allows the background to scroll at a different rate from the foreground for a compelling 2.5D effect. This serves to animate the user experience as it eases and facilitates navigation. It takes experience and judgment to use these new tools effectively without distracting the user with unnecessary effects. Parallax scrolling, combined with DDA’s use of responsive website design, ensures that Lightsphere’s website can deliver the latest graphic web design features with seamless performance across every device and any platform. Responsive website design maximizes the availability of advanced design and online content to the widest possible audience.
Both ChemImage and Lightsphere are delighted with the results. They are pleased with the bold and attractive look, the exciting parallax scrolling design, and the greater functionality provided by responsive website design. Lightsphere is excited about the marketing possibilities the new website makes available to their innovative new testing procedure and looks forward to a bright future.